Detailing two avenues to reach these savvy shoppers--online coupons and daily deals--our experts show you how to turn your devotion to discounts into a lucrative business. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
How To Make Your Own Online Coupon Business In A Profitable Niche
Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing. Read more Read less.
Read more. Product details Series: StartUp Series Paperback: Entrepreneur Press September 17, Language: English ISBN Don't have a Kindle?
How to Start a Coupon or Daily Deal Site
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Please try again later. Paperback Verified Purchase. This book is more or less pages of useless dribble.
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The author clearly has, nor bothered to acquire the faintest understanding of the savings space. Even a basic understanding of the two key fundamental performance advertising methods the book purports to be an expert on is missing. It's definitely beyond wishful thinking to expect to find anything useful here like for instance how the two products really differ for the most important asset in this entire business model This book gives me little faith in "how to" business books.
If a somewhat reputable company like entrepreneur can back this then what other garbage are they packaging and marketing. See both reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
Learn more about Amazon Giveaway. Now they still get the sale but the customer is paying less AND they have to give the coupon site a commission so there's less money to be made by Amazon. Though from the customers point of view if they are finding a discount they would consider themselves to have gotten real value from the coupon site. So as your focus with affiliate marketing should always be to offer your audience value you definitely are doing that by giving them a discount. Super affiliate Zac Johnson refers to it as a 'cash cow'.
The thing is, much like price comparison sites, whilst the big players have a monopoly on the market there's still lots of niche opportunities outside the obvious markets. Most sites mainly offer coupons on technology, fashion, travel and beauty leaving a ton of untapped markets ripe for the picking so you can use for your online coupon business. Think along the lines of hobbies, parenting, business, web hosting, wordpress themes, cooking, sports etc. It happens millions of times daily.
The only thing better than getting some free money saving coupons, is to actually have and run one of these big coupon sites. For nearly every person that visits their site, grabs the code and clicks through to buy, they are generating a commission " - Zac Johnson ZacJohnson. Think of creative ways to get traffic and links and build your own community so that you're not reliant on search traffic. Then check out NicheHacks Insider. That's why it's essential to always include the best deal for them even if the best deal for your customer isn't the one that pays you the most commission.
They will repay you by using your site EVERY time they plan to shop so think long term for your online coupon business. On top of just discounts you need to provide value by giving them additional information and interaction. Allowing them to rate deals, leave comments, post their own deals, get involved with the community through forum and so on.
And an idea that has clearly resonated with hundreds of millions of people who have landed on their website. Their app for iPhone has now had millions of downloads as well, further solidifying their focus on branding". Firstly you'll have to pick your niche. There's no point in trying to compete with the billion dollar companies who have the main markets dominated.
Think of something smaller that's in high demand and pricey enough that people look to get a promo code for. It could be web hosting, hobby related, sports and activities, web hosting or themes, food related, hotels etc. Then make sure you can find affiliate programs that allow you to generate discount codes.
Facebook Ads targeted at niche fan pages could work well here.
Sharing codes on classified ad sites like Gumtree and Yelp as well as offline classified ads. Creating a blog and engaging in a content marketing strategy of posting high quality posts relevant to your niche, interviewing and featuring major players , linking out and sharing other bloggers content. Like RetailMeNot you'll want to build a community and get people interacting with the site — rating deals, leaving feedback and comments and even getting your own forum up and running.
Don't forget to build an email list as this will help bring in repeat traffic. Send out daily deals, blog content, email exclusives, news about the niche to keep people opening your mails. You'll have to have your affiliate agreements in place and coupon codes from the beginning — it would help if you already have agreements with a lot of the companies you plan to work with. Take advantage of our Affiliate Hacks report.